EK7 Privacy Policy – How We Protect Your Data

1. Introduction

EK7 is an online entertainment platform built specifically for players in Pakistan, offering casino games, sports betting, fish shooting games, bingo and a dedicated mobile app. When you create an account, make a deposit in PKR or simply browse the platform, certain information is generated and collected. This Privacy Policy is here to tell you exactly what that information is and how we handle it.

We only collect data that is necessary to operate your account, process your PKR transactions, keep the platform secure and improve your overall experience. We do not sell your personal information to advertisers or third-party marketers. Every data practice described in this document has a clear, legitimate purpose.

This policy should be read alongside our Terms and Conditions and our Responsible Gaming guidelines, both of which form part of the agreement between you and EK7.

2. Data We Collect

We collect information in two main ways — information you provide directly, and information generated automatically when you use the platform.

Information you provide directly:

• Registration details: Your full name, date of birth, email address, mobile number and the login credentials you create when you open an EK7 account.
• Identity verification documents: Government-issued ID, passport or similar documents requested during Know Your Customer (KYC) checks before withdrawals or when required by our security team.
• Payment information: Details related to your JazzCash account, Easypaisa number, Raast ID or bank account used for PKR deposits and withdrawals. We do not store full card numbers — payment data is handled by our secure payment processors.
• Support communications: Messages, complaints and queries you send to our support team, along with any attachments you include.
• Responsible gaming preferences: Deposit limits, session time limits and self-exclusion requests you set up through your account.

Information generated automatically:

• Device and browser data: IP address, device type, operating system, browser version and screen resolution.
• Usage data: Pages visited, games played, bets placed, session duration and navigation patterns within the platform.
• Transaction logs: A record of all deposits, withdrawals, bonus claims and game rounds associated with your account.
• App data: If you use the EK7 Android app or iOS PWA, we may collect app version, crash reports and performance data to help us fix bugs and improve load times.
• Cookies and similar technologies: See Section 6 for full details on how we use cookies.

3. How We Use Your Data

Every piece of data we collect has a specific purpose. Here is a clear breakdown of how we use the information EK7 holds about you:

We do not use your data for automated decision-making that produces legal or similarly significant effects without human review. If you receive a restriction on your account based on automated detection, you can contact support to have a human review the decision.

4. Payments & PKR Transactions

All financial transactions on EK7 are processed in Pakistani Rupees (PKR) through trusted payment processors who handle JazzCash, Easypaisa, Raast, bank transfers and mobile wallets. When you make a deposit or request a withdrawal, your payment details are transmitted directly to the relevant processor over an encrypted connection.

EK7 does not store your full JazzCash PIN, Easypaisa MPIN or bank account passwords on our servers. What we do retain is a transaction reference, the amount in PKR, the payment method used and the date and time — this information is necessary for account reconciliation, dispute resolution and fraud prevention.

• Payment data is stored securely and is only accessible by authorised EK7 staff for specific operational purposes such as investigating a disputed transaction.
• Transaction history is visible to you in your account dashboard at all times.
• If a chargeback or disputed transaction is raised, we may share relevant transaction records with the payment provider to resolve the dispute.

5. Who We Share Data With

EK7 does not sell your personal data to any third party. We only share information where it is strictly necessary to operate the platform or where we are required to do so. The categories of recipients are:

• Payment processors: JazzCash, Easypaisa, Raast and bank partners receive the minimum data needed to process your PKR transactions securely.
• Identity verification providers: Third-party KYC services may process your identity documents to confirm your age and identity. These providers operate under strict data protection agreements.
• Game content providers: Software providers whose games appear on the EK7 platform may receive your account identifier and game session data for game operation and fairness auditing. They do not receive your full personal profile.
• Analytics and performance tools: Anonymised or aggregated usage data may be processed by analytics providers to help us understand platform performance. No personally identifiable information is included in these reports.
• Legal and regulatory requirements: If we receive a valid legal request — such as a court order — we may be required to disclose certain account information. We will only disclose the minimum required and, where legally permitted, will notify you.
• Fraud prevention networks: In cases of suspected fraud or money laundering, relevant data may be shared with fraud prevention services to protect the platform and other players.

Any third party that receives your data is contractually required to keep it secure, use it only for the specified purpose and not share it further without authorisation from EK7.

6. Cookies & Tracking

EK7 uses cookies and similar tracking technologies to keep the platform working correctly, remember your preferences and understand how players use the site. Here is a straightforward explanation of the different types of cookies we use:

• Essential cookies: Required for basic platform functionality — keeping you logged in, remembering your language preference and maintaining your session as you navigate between games and account pages. Without these the platform cannot function properly.
• Performance cookies: Collect anonymised data about how pages are used, which games load slowly and where errors occur. This helps us fix technical issues and improve load times for Pakistan players on mobile networks.
• Functionality cookies: Remember choices you have made — such as your preferred deposit method or display settings — so you do not have to reset them every time you visit.
• Analytics cookies: Help us understand which sections of EK7 are most popular, how long players spend on different game categories like cricket betting or casino slots, and where in the navigation players drop off. Data is aggregated and not linked to individual identities.

You can manage or disable cookies through your browser settings at any time. Disabling essential cookies will affect your ability to use the platform. Disabling analytics and functionality cookies will not prevent you from playing but may mean some preferences are not remembered between sessions.

7. Data Security

Protecting your personal data is something EK7 takes seriously. We use a combination of technical and organisational measures to keep your information safe from unauthorised access, loss or misuse.

• SSL/TLS encryption: All data transmitted between your device and EK7 servers is encrypted using industry-standard SSL/TLS protocols. This applies to login, registration, deposits and all account activity.
• Password hashing: Your account password is never stored in plain text. We use strong one-way hashing algorithms so that even in the unlikely event of a data breach, your password remains protected.
• Access controls: Only authorised EK7 staff with a specific operational need can access personal data. Access is logged and monitored.
• Secure payment processing: PKR payment data is handled by PCI-compliant payment processors. EK7 does not store raw card or mobile wallet credentials on its own servers.
• Fraud detection systems: Automated systems monitor accounts and transactions in real time for unusual activity, helping to protect your account from unauthorised use.
• Regular security reviews: Our platform and infrastructure undergo periodic security assessments to identify and address vulnerabilities before they can be exploited.

While we apply strong security measures, no online system can guarantee absolute security. You play an important role too — use a strong, unique password for your EK7 account, do not share it with anyone, and contact support immediately if you notice anything unusual.

8. How Long We Keep Your Data

EK7 only retains personal data for as long as it is necessary for the purpose for which it was collected, or as required to meet legal and operational obligations. Below is a general guide to our retention periods:

• Active account data: Retained for the full duration your account remains open and active on the platform.
• Transaction records: PKR deposit and withdrawal records are retained for a minimum of five years for financial record-keeping and fraud investigation purposes.
• Identity verification documents: Retained for the period required to comply with applicable identity verification obligations and then securely deleted.
• Support communications: Retained for up to three years after the issue is resolved so that we have context if a related matter arises later.
• Marketing preferences: Retained until you unsubscribe or withdraw consent, at which point your contact details are removed from marketing lists promptly.
• Closed account data: After account closure, certain data (such as transaction records and KYC documents) is retained for the legally required period and then securely deleted or anonymised.

When data is no longer required, it is securely deleted or anonymised so it can no longer be linked back to you as an individual.

9. Your Rights Over Your Data

As an EK7 player, you have a number of rights relating to your personal data. We are committed to making it straightforward for you to exercise these rights. Here is what you can do:

• Right to access: You can request a copy of the personal data EK7 holds about you at any time. We will respond within a reasonable timeframe.
• Right to correction: If any of your personal data is inaccurate or out of date, you have the right to have it corrected. For basic details like your email or phone number, you can update these directly in your account settings or by contacting support.
• Right to deletion: You can request that we delete your personal data. We will honour this where we are not required to retain data for legal, financial or security reasons. Note that transaction records may need to be retained for the period described in Section 8.
• Right to restrict processing: In certain circumstances you can ask us to restrict how we use your data while a dispute or query is being resolved.
• Right to data portability: You can request your account data in a structured, commonly used format.
• Right to withdraw marketing consent: You can opt out of promotional emails and SMS messages at any time by updating your preferences in your account settings or by contacting our support team.

To exercise any of these rights, contact us at [email protected] (type the address manually — not a clickable link). We will verify your identity before processing any data request to make sure your information is protected.

10. Minors & Age Verification

EK7 is strictly an 18+ platform. We do not knowingly collect or process personal data from anyone under the age of 18. During registration every player is required to confirm they are at least 18 years old, and identity verification checks are used to confirm age before withdrawals are processed.

If we discover that personal data has been collected from a minor, we will close the associated account immediately, void any activity on the account and delete the data as soon as reasonably practicable.

If you are a parent or guardian and believe a minor has created an account on EK7, please contact our support team immediately at [email protected] with as much detail as possible. We will investigate and act promptly.

11. Changes to This Policy

EK7 may update this Privacy Policy from time to time as the platform evolves, payment methods change or operational requirements shift. When we make meaningful changes we will update the "Last updated" date at the top of this page. For significant changes that affect how we use your data in a material way, we will notify registered players via email or an in-platform notification.

We encourage you to review this page periodically. Continuing to use the EK7 platform after a revised policy is published means you accept the updated version. If you have any concerns about changes, please contact our support team before continuing to use the platform.

12. Contact Us

If you have any questions about this Privacy Policy, how your data is used, or want to exercise any of your data rights, please get in touch with our support team:

• Email: [email protected] (type manually — not a clickable link)
• FAQ: Visit our FAQ page for answers to common questions about accounts and privacy.
• Terms: Read our Terms and Conditions for the full platform agreement.
• Responsible Gaming: Visit Responsible Gaming for tools to manage your play.

We aim to respond to all privacy-related queries within 48 hours. For data deletion or access requests, please allow up to 10 working days for processing while we verify your identity and locate the relevant records.